Ryan McAweeney is a pioneer of the digital marketing industry. He is one of the top professionals in the business, and every day he is finding new ways to take his clients to the next level. One thing that Ryan McAweeney knows about the world of digital marketing is that the trends are always changing.
Since he wants to keep his clients satisfied, he’s always staying on top of what new trends are working and what old trends are now out. After all, he didn’t get to the top of his field by not learning new tricks. These are some of the current digital marketing trends that can’t be ignored in 2021.
Personalization Is Key
When it comes to marketing, you have to remember that consumers today are sick and tired of automated bots. They are smarter than they were decades ago, and modern consumers are getting better at spotting spam and ignoring generic advertising methods. If a company has a more personalized advertising strategy, it will attract more people.
Consumers want a personalized experience, so the content needs to speak to them in that matter. The majority of shoppers are more likely to notice a personalized advertisement for something they weren’t looking for than they would a generic ad for something they actually need.
People Want What They Can See
Video marketing and video content have proven to attract more paying customers. Not only do people enjoy watching these clips, but it gives them a better idea of what the product looks like and how it performs. They are also more likely to share a company’s video on their social media feed. A video is more likely to get visitors to check out your website than a picture.
Get In Touch With Influencers
Companies love influencer marketing because it’s very similar to word-of-mouth marketing. This form of marketing essentially involves getting a popular internet influencer to promote your product or service to their followers. Many of these influencers have hundreds of thousands of followers; some even have numbers that go into the millions.
Sending a package with your products to an influencer is a great way to get exposure. They will unpack it and show all the products to their followers on their social media stories. Many will even show how they use the products and share how they feel about the results. Many link back to your website or social media networks, so people know where to find you.
Keep Social Media Stories Updated
Since social media stories came into existence, many brands have been using them to build up hype around their products and services. It’s an excellent way for companies to keep up with their customers and reach a younger audience. One of the best things about this form of marketing is that it’s free.
There’s no limit to how much you can put in a social media story; however, you don’t want to overdo it, or people will stop watching, says Ryan McAweeney.